by Sol Razo A year after its 50th anniversary celebration, Ascorbic Acid (Poten-Cee) continues to forge forward as its campaign #FiftyFortifiedandForging Forward scores a win at the Philippine IABC’s Quill Awards held last week at the historical Manila Hotel. This recent feat marks the brand’s second successive win at two major communications awards, following the PR Society of the Philippines’ Anvil’s Silver in January. For effectively conveying its 50th anniversary via #FiftyFortifiedandForgingForward to targeted audiences through a variety of channels and vehicles and then scoring higher than 5.75 based on IABC’s Global Scale of Excellence, Poten-Cee Vitamin C scored an Excellence Award. In 2024, Poten-Cee communicated its campaign initially to internal stakeholders, believing that employees are the best brand ambassadors and thereafter to external stakeholders that included customers…

by The Lifestyle Tita September 8, 2025 – Quezon City, Philippines – A year after its 50th anniversary celebration, Ascorbic Acid (Poten-Cee) continues to forge forward as its campaign #FiftyFortifiedandForging Forward scores a win at the Philippine IABC’s Quill Awards held last week at the historical Manila Hotel. This recent feat marks the brand’s second successive win at two major communications awards, following the PR Society of the Philippines’ Anvil’s Silver in January.   For effectively conveying its 50th anniversary via #FiftyFortifiedandForgingForward to targeted audiences through a variety of channels and vehicles and then scoring higher than 5.75 based on IABC’s Global Scale of Excellence, Poten-Cee Vitamin C scored an Excellence Award. In 2024, Poten-Cee communicated its campaign initially to internal stakeholders, believing that employees are the best…

by Market Monitor A year after its 50th anniversary celebration, Ascorbic Acid (Poten-Cee) continues to forge forward as its campaign #FiftyFortifiedandForging Forward scores a win at the Philippine IABC’s Quill Awards held last week at the historical Manila Hotel. This recent feat marks the brand’s second successive win at two major communications awards, following the PR Society of the Philippines’ Anvil’s Silver in January. For effectively conveying its 50th anniversary via #FiftyFortifiedandForgingForward to targeted audiences through a variety of channels and vehicles and then scoring higher than 5.75 based on IABC’s Global Scale of Excellence, Poten-Cee Vitamin C scored an Excellence Award. In 2024, Poten-Cee communicated its campaign initially to internal stakeholders, believing that employees are the best brand ambassadors and thereafter to external stakeholders that included customers…

by Iconic MNL A year after its milestone 50th anniversary celebration, Ascorbic Acid (Poten-Cee) continues its momentum as the campaign #FiftyFortifiedandForgingForward secured a win at the Philippine IABC Quill Awards. The event, held at the historic Manila Hotel, recognized the campaign for its impact and excellence in communications. This latest recognition marks the second consecutive win for the brand at major industry awards, following its Silver Anvil from the Public Relations Society of the Philippines in January. Excellence Award RecognitionThe IABC honored Poten-Cee with an Excellence Award for its campaign #FiftyFortifiedandForgingForward. The campaign earned this distinction for effectively conveying the brand’s 50th anniversary to its intended audiences using multiple communication channels and platforms. The initiative achieved a score of more than 5.75 based on the IABC’s Global Scale…

by It's Me, Gracee A year after its 50th anniversary celebration, Ascorbic Acid (Poten-Cee) continues to forge forward as its campaign #FiftyFortifiedandForging Forward scores a win at the Philippine IABC’s Quill Awards held last week at the historical Manila Hotel. This recent feat marks the brand’s second successive win at two major communications awards, following the PR Society of the Philippines’ Anvil’s Silver in January. For effectively conveying its 50th anniversary via #FiftyFortifiedandForgingForward to targeted audiences through a variety of channels and vehicles and then scoring higher than 5.75 based on IABC’s Global Scale of Excellence, Poten-Cee Vitamin C scored an Excellence Award. In 2024, Poten-Cee communicated its campaign initially to internal stakeholders, believing that employees are the best brand ambassadors and thereafter to external stakeholders that included…

by Gab Diaz Poten-Cee continues to strengthen its position as one of the country’s trusted Vitamin C brands after its 50th anniversary campaign #FiftyFortifiedandForgingForward scored major wins at both the IABC Quill Awards and the PRSP Anvil Awards. The campaign earned an Excellence Award at the Quills, placing among the Professional Top 5 Awards out of 918 total entries. This recognition came just months after winning a Silver Anvil early this year. Launched in 2024, the campaign first engaged internal stakeholders to build strong brand advocacy within PascualLab, then reached wider audiences through ATL, BTL, and digital channels. It showcased Poten-Cee’s legacy of wellness while highlighting its commitment to forging forward with innovation and purpose. IABC President Belle Tiongco praised the campaign for its clear strategy, creativity, and…

by Bedalyn's Beat A year after its 50th anniversary celebration, Ascorbic Acid (Poten-Cee) continues to forge forward as its campaign #FiftyFortifiedandForging Forward scores a win at the Philippine IABC’s Quill Awards held last week at the historical Manila Hotel. This recent feat marks the brand’s second successive win at two major communications awards, following the PR Society of the Philippines’ Anvil’s Silver in January. For effectively conveying its 50th anniversary via #FiftyFortifiedandForgingForward to targeted audiences through a variety of channels and vehicles and then scoring higher than 5.75 based on IABC’s Global Scale of Excellence, Poten-Cee Vitamin C scored an Excellence Award. In 2024, Poten-Cee communicated its campaign initially to internal stakeholders, believing that employees are the best brand ambassadors and thereafter to external stakeholders that included customers…

by Showbiz Nest Lifestyle A year after its 50th anniversary celebration, Ascorbic Acid (Poten-Cee) continues to forge forward as its campaign #FiftyFortifiedandForging Forward scores a win at the Philippine IABC’s Quill Awards held last week at the historical Manila Hotel. This recent feat marks the brand’s second successive win at two major communications awards, following the PR Society of the Philippines’ Anvil’s Silver in January. Poten-Cee’s current portfolio includes: Poten-Cee Sugar-coated, Sugar-free, Forte (1000 mg), and Chewable. It also offers more advanced immunity protection (against other variants) with Poten-Cee Zn and Zn Advance. It also offers variants that help boost collagen production and that improve skin and hair health: Poten-Cee + C (with Bovine and Marine). Poten-Cee also addresses the vitamin C needs of children with its Poten-Cee…