by LionhearTV A year after its 50th anniversary celebration, Ascorbic Acid (Poten-Cee) continues to forge forward as its campaign #FiftyFortifiedandForging Forward scores a win at the Philippine IABC’s Quill Awards held last week at the historical Manila Hotel. This recent feat marks the brand’s second successive win at two major communications awards, following the PR Society of the Philippines’ Anvil’s Silver in January. For effectively conveying its 50th anniversary via #FiftyFortifiedandForgingForward to targeted audiences through a variety of channels and vehicles and then scoring higher than 5.75 based on IABC’s Global Scale of Excellence, Poten-Cee Vitamin C scored an Excellence Award. In 2024, Poten-Cee communicated its campaign initially to internal stakeholders, believing that employees are the best brand ambassadors and thereafter to external stakeholders that included customers as…

by Pilipino Star Ngayon Isang taon matapos ipagdiwang ang ika-50 anibersaryo nito, patuloy na sumusulong ang Ascorbic Acid (Poten-Cee) matapos magwagi ang kampanya nitong #FiftyFortifiedandForgingForward sa 51st Philippine IABC Quill Awards na ginanap kamakailan sa Manila Hotel. Ito ang ikalawang panalo ng brand sa kasunod ng Silver Award mula sa PR Society of the Philippines’ Anvil Awards noong Enero. Noong 2024, unang ipinakilala ng Poten-Cee ang kampanya sa internal stakeholders sa paniniwalang pinakamabisang brand ambassadors ang mga empleyado. Matapos nito ay inilunsad ito sa external stakeholders, kabilang ang customers at miyembro ng media – ilan sa mga ito ay nagpatunay na sila mismo ay gumagamit ng produkto. Ang kampanyang ito, na binuo noong 2023, ay tumakbo mula Enero hanggang Disyembre 2024 at naibahagi sa pamamagitan ng internal platforms…

by Celebrity World PH Even a year after its milestone 50th anniversary celebration, Ascorbic Acid (Poten-Cee) continues to shine, with its campaign #FiftyFortifiedandForgingForward bagging a prestigious Excellence Award at the Philippine International Association of Business Communicators (IABC) Quill Awards held recently at the historic Manila Hotel. This latest victory follows its earlier Silver Anvil win from the Public Relations Society of the Philippines last January, marking a rare double win in the country’s most respected communications and PR award-giving bodies. The #FiftyFortifiedandForgingForward campaign, designed to capture the essence of Poten-Cee’s five decades of fortifying Filipino health, was praised for effectively reaching its target audiences through multiple communication channels. Scoring higher than 5.75 on IABC’s Global Scale of Excellence, the campaign secured an Excellence Award, underscoring both its strategic…

by Amazing Jing September 8, 2025 – Quezon City, Philippines – A year after its 50th anniversary celebration, Ascorbic Acid (Poten-Cee) continues to forge forward as its campaign #FiftyFortifiedandForging Forward scores a win at the Philippine IABC’s Quill Awards held last week at the historical Manila Hotel. This recent feat marks the brand’s second successive win at two major communications awards, following the PR Society of the Philippines’ Anvil’s Silver in January. For effectively conveying its 50th anniversary via #FiftyFortifiedandForgingForward to targeted audiences through a variety of channels and vehicles and then scoring higher than 5.75 based on IABC’s Global Scale of Excellence, Poten-Cee Vitamin C scored an Excellence Award. In 2024, Poten-Cee communicated its campaign initially to internal stakeholders, believing that employees are the best brand ambassadors…

by The Chikkaness A year after its 50th anniversary celebration, Ascorbic Acid (Poten-Cee) continues to forge forward as its campaign #FiftyFortifiedandForging Forward scores a win at the Philippine IABC’s Quill Awards held last week at the historical Manila Hotel. This recent feat marks the brand’s second successive win at two major communications awards, following the PR Society of the Philippines’ Anvil’s Silver in January. For effectively conveying its 50th anniversary via #FiftyFortifiedandForgingForward to targeted audiences through a variety of channels and vehicles and then scoring higher than 5.75 based on IABC’s Global Scale of Excellence, Poten-Cee Vitamin C scored an Excellence Award. In 2024, Poten-Cee communicated its campaign initially to internal stakeholders, believing that employees are the best brand ambassadors and thereafter to external stakeholders that included customers…

by Cogito Ergo Sum September 8, 2025 – Quezon City, Philippines – A year after its 50th anniversary celebration, Ascorbic Acid (Poten-Cee) continues to forge forward as its campaign #FiftyFortifiedandForging Forward scores a win at the Philippine IABC’s Quill Awards held last week at the historical Manila Hotel. This recent feat marks the brand’s second successive win at two major communications awards, following the PR Society of the Philippines’ Anvil’s Silver in January. For effectively conveying its 50th anniversary via #FiftyFortifiedandForgingForward to targeted audiences through a variety of channels and vehicles and then scoring higher than 5.75 based on IABC’s Global Scale of Excellence, Poten-Cee Vitamin C scored an Excellence Award. In 2024, Poten-Cee communicated its campaign initially to internal stakeholders, believing that employees are the best brand…

by Flow Galindez A year after celebrating its milestone 50th anniversary, Poten-Cee continues to forge ahead as its campaign #FiftyFortifiedandForgingForward earned top recognition at the Philippine IABC Quill Awards, held recently at the historic Manila Hotel. This latest victory follows its Silver Anvil Award from the Public Relations Society of the Philippines in January, marking two major communications wins in succession. The campaign was honored with an Excellence Award after achieving a score higher than 5.75 on IABC’s Global Scale of Excellence. This recognition highlights how effectively the campaign communicated its milestone message through multiple platforms, reaching internal stakeholders, customers, and members of the media who personally attested to their experience with the brand. Launched in late 2023 and running throughout 2024, #FiftyFortifiedandForgingForward engaged audiences through internal communications,…

by Rain de Ocampo Ascorbic Acid (Poten-Cee)’s #FiftyFortifiedandForgingForward campaign won a Philippine IABC Quill Award, marking the brand’s second major communications award in a row, following a PR Society of the Philippines Anvil Silver win in January. This comes a year after its 50th anniversary celebration. Poten-Cee Vitamin C won an Excellence Award for its 50th-anniversary campaign, #FiftyFortifiedandForgingForward, which effectively reached targeted audiences and scored above 5.75 on the IABC Global Scale of Excellence. In 2024, Poten-Cee communicated its campaign initially to internal stakeholders, believing that employees are the best brand ambassadors and thereafter to external stakeholders that included customers as well as members of media who attested as customers themselves. The campaign that was conceptualized late 2023 and that ran from January to December 2024, reached audiences…