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History
About Us > History
 

1940's POST-WAR PHILIPPINES
The Philippines was devastated by World War II; Filipinos were in need of medicine.

• 1946- Birth of Pascual Laboratories
Main products were for treatment of Tuberculosis and vitamin deficiency

1950's GROWING THE BUSINESS

• 1954- Modernization of the Plant
 Product line expansion to include antibiotics and cardio-vascular medicines

1960's SUSTAINING THE GROWTH

• Formation of strategic partnerships with foreign-based principals

• Change from single proprietorship to corporation

• Formation of marketing divisions: sales, promotions, distributions

• Strengthening of Product Research and Development Division

1970's TIME OF CRISIS (Martial Law)

• Transfer of facilities: manufacturing plant from Tondo to Bulacan, Head office was moved to EDSA

• Devolved marketing and distribution to Pharex

• Pursuit of licensing agreements

1980's DAWN OF A NEW DAY

• Major Reorganization: Metro Drug- Product Distributor; Pharex appointed to market Pascuallab generic products

• Established Consumer Products Division

1990's MAJOR CHANGE INITIATIVES

• Start of tremendous growth for consumer health through use of media ads and product endorsers.

• 1995- Herbal medicines became a major thrust for the company. Altermed Corporation was established.

• DOST-PCHRD Licensing

• 1997- Pascuallab's pioneering herbal products, ASCOF (Lagundi) and RELEAF (Sambong) are awarded Silver Medals at the 25 th International Exhibition of Inventions, New Techniques and Products held in Geneva, Switzerland.

• 1997- DOTI chooses Pascuallab as a Golden Shell Rising Star Awardee

• Plant modernization and expansion: CGMP-certified

• 1999 - 2nd Generation as President-CEO

2000 Highlights

• Dr. Abraham F. Pascual led an aggressive thrust:
Plant quality control and production capabilities were upgraded

• Aggressive and focused OTC promotions

• media ads, product endorsers

• Plant modernization and expansion

• new solid dosage building and facilities

• modern plant equipment

• Pharex established strong presence in Generics Market

• media institutional ads

• MD focused promotions

• Zuellig became exclusive PD for PLI (Contract Sales Organization)

• Pascuallab became ISO9001: 2000 Certified

• Acquisition of Propan from Aventis

• 2000 – Pascuallab Chairman Dr. Abraham F. Pascual receives the Agora Award for Marketing Excellence in Large-scale entrepreneurships